VP, Creative Director - Writer | Specialties: Earned, Social, 360, Broadcast | kent.carmichael@gmail.com
Silk Nextmilk Mustache Activation

Silk Nextmilk Mustaches

Silk Nextmilk Mustache Activation

Silk Nextmilk Mustache Activation

A quote from Adweek:

“There are a few ways to look at the new ads for plant-based drink brand Silk Nextmilk. First, they could be an homage to one of the most iconic and visually impactful campaigns in history, with an animal-free product tweak with the next generation celebrity offspring.

Or second: A bunch of nepo babies (whose parents were in the original campaign) star in a blatant rip-off of the legendary milk mustache campaign.

Take your pick.”

Cannes Board

Cannes Board

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 Lead the creative with partner agencies that earned over 5.5 billion impressions.

Lead the creative with partner agencies that earned over 5.5 billion impressions.

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Cannes Case Study