VP, Creative Director - Writer | Specialties: Earned, Social, 360, Broadcast | kent.carmichael@gmail.com
VP, Creative Director - Writer | Specialties: Earned, Social, 360, Broadcast | kent.carmichael@gmail.com
In an industry that prides itself on exclusivity with limited edition sneakers and million dollar athletes, Brooks created an inclusive campaign for all runners.
The Case Study
Newly signed athletes uploaded their photo and got an official Brooks Athlete number.