VP, Creative Director - Writer | Specialties: Earned, Social, 360, Broadcast | kent.carmichael@gmail.com
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Miller High Life - I am Rich

To appeal to hipsters, we went black and white and told them that money doesn't make you rich. Friends and family and The Champagne of Beers makes you rich. 

Miller High Life "I am Rich"

The Champagne of Beers celebrates the richness in everyday life. 

Miller High Life "Gentlemen's Quarters"

Miller High Life "Lavish Spread"

Miller High Life "Studio"